This phrase is usually said when a person or group makes a comment or question that refers to a element from jojo's bizarre adventure.

n. The birth name of somebody who has changed their name. Most commonly attributed to trans people, but can be attributed to any person who has changed their name. (sometimes written as two words: dead name)

v. 1. To call somebody by their deadname.
v. 2. To out somebody's deadname to the public.