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Hip hop usually characterized by more glitz than chops. Hype Hop albums/artists are charicterized by large amounts of press just before the albums release. The hope is to generate such a stir, that the work will be bought on speculation alone.

This is a similar tactic engaged in by the movie industry for horrible summer blockbusters. (see "polishing a turd").
"you heard that new Gnarles Barkey?"
"yah man, sorta hype delivery"
by soundboy May 03, 2006
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