When a guy is possibly hot, but only in certain situations. Basically he's not quite hot enough to be hot all of the time. He has to have something else to offer.

He's hot-maybe if he wears nice clothes.
He's hot-maybe if in the right lighting.
He's hot-maybe if he has a nice body.
He's hot-maybe if you're desperate enough.
He's hot-maybe if he has a good personality.
He's hot maybe if you're drunk enough.
He's hot-maybe if he's buying you shots.
He's hot-maybe if he's a good fuck.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.