refers to hare krishna maha-mantra. Came into popularity during the age of Lord Caitanya in the late 16th through early 17th century. chanting of this mantra is said to elevate one to God consciousness (Krishna consciousness)

Adj. Something that is expected to have a long lifespan by virtue of having existed for a long time, based on the lindy effect, named for the New York restaurant Lindy's, coined by Albert Goldman and popularized by Nassim Taleb.

religious cult that serve good free lunches to people at UF.