Guerilla Marketing is a verb, and is described as the act of mass promoting a product or event in public. In most cases, this is the object of placing a flyer for an event in the hands of a person, or placed on their automobile.
The street teams "Guerilla Marketing" tactics, brought in about three hundred people to a performance hosted by NLCProductions, and all they did was place flyers on car windows!
by Nizzo October 26, 2005