Top definition
Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.
An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.
by Olwen Lloyd January 05, 2007
Apr 26 Word of the Day
1. The default beliefs installed when you were a child.
2. An unexamined position you absorbed from your environment growing up.
2. An unexamined position you absorbed from your environment growing up.
I grew up in a conservative home so my factory settings lead me to vote Republican.
I grew up in a liberal home so my factory settings lead me to vote Democrat.
I grew up in a liberal home so my factory settings lead me to vote Democrat.
by riemannslost0 February 04, 2020
2
Fractal marketing is the process by which a product or service is promoted through modern electronic media and is subsequently picked up and scattered by potential consumers.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.
Whereas viral marketing presupposes that a consumer is infected with the intended message, fractal marketing reflects that the consumer modifies the message: it's still part of the snowflake's pattern, just a unique piece of it.
An example of fractal marketing would be Apple's Switch campaign of 2002 and Ellen Feiss's subsequently marketed web identity. They are affiliated, they are part of the same pattern, but this outcome could not be predicted by Apple.
by Olwen Lloyd January 07, 2007