Intended or tending to mislead while calling public attention to oneself, especially by emphasizing desirable qualities so as to arouse a desire when they are untrue.

A swimmer

When a girl(or a cross dressing guy) tries to show more chest than he/she really has ie. push up bras.

A classic move to get a girl to go out with a guy. The guy ask the girl to go out with him and friends they both know (who are in on the scam). Last minute the 'extra' friends say they cannot go, leaving the pair alone.

When someone's Myspace pictures are way hotter than they are.

When a person dresses sluty or something then you ask to take em home and they say i'm not that way

when an unattractive woman (or male ) wear high heels.