A term for when average everyday run of the mill failure, just doesn't cut it.

Jim Morrison's "poetry".

Definition number two in the urban dictionary of epic fail.

A fail so epic it needs its own word

A shamefully large, public and costly failure. Something that directly causes a gigantic loss in market share.

The one term used by video game nerds that is used to explain an unfortunate event. This is a combination of the two terms "epic" and "fail." "Epic" was a term that showed that something is amazing, where "fail" was a term saying that you're horrible at something.