1. the logic used to justify ones actions for personal gain 2. the art of being self-centered 3. the actions and attitudes one takes to appear beter than others, that to the outside observer, shows he/she is a real jerk.

Noun: a friend who is usually only called upon by a friend when a more primary/prominent friend is unavailable.

Taken from the term “second string” in an athletic competition situation. In football, if the star quarterback gets injured during a play, the second string is called off the bench to replace him/her. A “Second String Friend” is essentially benched until needed, if ever.

Synonyms: Plan B, Second Choice, Secondary Friend, Benched Until Needed

The study of the (often inverse) relationship between the size of a persons ego and their true worth to society.

Purchases made to satisfy the ego of the purchaser, rather than out of necessity. Often company directors subscribe to this philosophy.

The social science that deals with one's ego.

The Law of Egonomics states that; there is the Right Way; the Wrong Way and then there's My Way. If you don't like My Way you can hit the highway.

made right to fit one's ego