This is typically used when someone crashes hard, specifically, on their face.

Orangutans who originate from the Borneo and Sumatra rainforest, tend to have a sweat build up under their arm pits. This sweat build up forms a yellowish color and resembles the consistency of cheese. When telling someone to “eat cheese”, one can only infer that it is an insult of the greatest degree!

A cool guy. Too bad he's a huge postwhore.