To eat ass in the hell- is to rot in hell, for a short time, to have a terrible feeling of anxiety and hopelessness in that moment. To acknowledge you scream out "I eat ass in hell"

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.