When a sports team loses Game 1 of a playoff series but wins the next four. Usually gives the opponent a sense of hope (especially if Game 1 was an upset loss), but then they take them right back down to Earth, a “douchebag” move.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.