The predictably formulaic ingredients of a programme or ad where almost every group is somehow represented almost as if someone was baking a cake... add a black guy
Few sprinkles of gay
Pinch of disability
Crack a few straight white males
And mix with female lead and bake on channel 11 for half an hour

1. noun. It is the sudden feeling of an inexplicable joy one gets when something romantic or idealistic occurs.

When kilig, one may experience the following:

*butterflies in one's stomach
*heart melting
*shivers down one's spine
*irrepressible noises from one's mouth
*uncontrollable smiling
*an inner conflict between hope of something wished for and reality

Kilig may also be defined as that mountain top, floating, on cloud nine, invincible, i-could-keep-smiling, heart aching goodness and feeling which overpowers the mind's ability to think straight, act straight, breathe properly and articulate thoughts into a single comprehensible sentence.