A brand name inspired by the one of the finest painters and calligraphers the world has ever seen, Sadequain (widely praised for his calligraphic style, which is considered iconic by many critics of art.)

Pronounced: "d-can-niss"

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.