the new swearword, made up live on radio ona comedy show :P means; whatever you really want it to mean. It's asshole/ arsehole but worse. Everyone start using it to show that we can invent words if we want to and it works!

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)