Generally useless crap of little or no value. Similar to knick-knacks, popularized in Wierd-Al Yancovichs eBay song.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.

Very similar in definition to schwag. Free stuff of inconsequential value.