In various kinds of games: to win, not by cheating, exactly, but by relying on techniques that lack any finesse, skill, or sophistication. Keeping to the letter of the rules, without respecting their spirit. Victory without sportsmanship, but without entering any cheat codes.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.

In retail pricing strategy: Lower prices across multiple categories and products by cutting premium margins and improving procurement. The goal is to gain market share fast and it requires creative marketing campagins to increase the perception of permanent and wide price deductions. Made famous by the S-Group in Finland ("halpuuttaminen").