A widely popular innovative brand of shaving cream sold in a jar or tube so it could be put directly on the face without mixing with a cup and brush. Famous for it's highway advertising using consecutive signs with catchy verses.
(Burma Vita company, 1930's- 1960s)

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.