After you've shagged your missus on a hot Summer's day, you're sweating profusely about the anal passage. You take a good swipe to clear the salty liquid, then fling it in the general direction of your partner's face. Hey presto, your bum's fresh.

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)