created by "love don't cost a thing" writers (starring Nick Cannon), it seems to mean:

an ugly-ass nerdy guy who is buggin'

clearly a case of Hollywood trying to use Reagan's trickle-down theory with slang.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.