This word believe it or not is actually a name. Used primarily in the southern region of the U.S.A. Nobody with college education names their child bubuh. It is also used in substitute of "dude" or "pal"

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.