Garbage rationalization one uses for justifying poor decisions, deceit, inadequacy, etc. They are often fallacy in themselves that they have adopted as truth in their own head so that they can have a justification for their own illogical actions. It becomes a form of "truth" to the person owning it and using it. Although convincing to the one utilizing it the rest of the world can see it for what it is..irrational, illogical and often nonsensical. Ironically the creation of it is often more laborious then if the truth itself was just presented but in the users mind this is the best path.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.