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when a company convinces its employees that it is the greatest brand ever
brand washing often occurs on your first day at a new job when your new employer makes you watch endless induction videos and presentations telling you how great the company is.
by jimbot123 February 02, 2011
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Apr 26 Word of the Day
1. The default beliefs installed when you were a child.

2. An unexamined position you absorbed from your environment growing up.
I grew up in a conservative home so my factory settings lead me to vote Republican.
I grew up in a liberal home so my factory settings lead me to vote Democrat.
by riemannslost0 February 04, 2020
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2
Brand washing occurs when a company gets involved in something "positive" just to be perceived as a good entity di per se.
"Their commitment with the Red Cross is pure brand washing"
"They're supporting the Green Peace summit as a brand wash"
by Dott. M June 04, 2018
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