BLACK PIT of NEGATIVE EXPECTATIONS

The BPONE is a state of mind in which no part of a football game is enjoyable because it is merely a prelude to some pratfall made more embarrassing and or painful by whatever minimal, temporary successes are experienced prior to the pratfall. Thus a kick return touchdown—that rarest butterfly, one the game is steadily trying to erase—during which your author's only reaction was internal and, I quote, "whoop-de-damn-do."

A few weeks ago, no one had “cheugy” in their vocabulary . Now everything is saturated with the word. It’s in our heads. It’s in our homes. Everyone is asking: “Am I cheugy? Am I a basic ass bitch? Am I GUILTY of being cheugy?”

The proliferation of cheugy in the mainstream discourse can only be attributed to one source: mental terror. It’s an orchestrated psychological trap to make you question your tastes and interests in the eyes of others.

You are not a cheug. YOU’RE PERFECT!!!!

It is very suspicious that the cheugy mascot is a Minion, a literal cyclops, a deformed
yellow panopticon in overalls ... do not let the all-seeing eye to control you. Be vigilant. Resist cheugy psyops.