A small grocery store located in an up-and-coming neighborhood (i.e. Williamsburg, Brooklyn) that caters to Hipsters. Particularly stocked with goods of the organic, gluten-free, and vegan nature. Capitalizing on its close proximity to trendy clubs, lounges, and coffee shops—and its patrons' eagerness to pay exorbitant prices for aforementioned products.

Someone people turn to when they're sad who makes them feel better.