those offensive,gag inducing and "unreadable" seasonal letters sent out to tell the world how great you and your family are doing

Noun: a friend who is usually only called upon by a friend when a more primary/prominent friend is unavailable.

Taken from the term “second string” in an athletic competition situation. In football, if the star quarterback gets injured during a play, the second string is called off the bench to replace him/her. A “Second String Friend” is essentially benched until needed, if ever.

Synonyms: Plan B, Second Choice, Secondary Friend, Benched Until Needed

To post a picture on instagram to incite jealousy amongst friends and followers