An example of artjack: take a shit, paint it gold, display in a contemporary art gallery, hire a recognized art critic, so he explains that this work of art (the golden shit of $ 1 million) is an abyss development of contemporary art and civilization that goes with it.
That's brilliant, attractive, fun, smart, it looks to be of value, but inside it's shit.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.