That funny, weird, insane friend that has a name no one knows how to pronounce or spell. That kid who tries to act like he's not socially awkward, but he actually is. That kid who spends way too much time doing something, just so that he can attention. That kid who thinks that he has lots of friends, but is lonely.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.