Slogan originally implemented my Mazada to suggest their quai-sporty yet "affordable" vehicles are capable of solving midlife crises. Can be extended to non-car like objects. Use usually reserved to douchebags.
by Andrew Thrillson March 04, 2004
by INFAMOUS February 21, 2005
The latest attempt by car manufacturer Mazda to capture the dollars of its target demographic (ie an advertising slogan). Facilitated on the tv ad by a catchy tune which repeats said words, and a little kid who does the same.
by Josh March 12, 2004
by netteach March 14, 2003
by Jeremy March 03, 2004