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Short for "Zero Moment of Truth." The moment when customers grab their smartphones, tablets, or any other wired devices, and start learning about a product or service they are planning to buy or try.
ZMOT is like the magic moment when marketing, information, and consumers' choice intersectβ€”when a brand succeeds or fails to attract the potential customer.
via giphy
by MathPlus December 14, 2016
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