Yessiree Bob is a historical figure from the late 1800s who traveled way out West to seek his fortune and he got this moniker because he suffered from a rare and devastating brain disorder which caused him to answer in the affirmative whenever he was asked a question and this led to his downfall in business when he was defrauded numerous times because of his inability to utter the simple word, “no.”

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.