What sometimes happens when someone is caught on video saying or doing something egregiously racist, sexist, xenophobic or just plain insulting: an “avalanche” of posts to the Yelp page for their business, company or employer consisting of angry, profane and sometimes screamingly funny “reviews”’decrying the person and the act.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.