There are a couple of definitions. One, is where you want to boot someone on an online game, you go on a soundboard and play "you get nothing, you lose, good day sir" from the Willy Wonka and the Chocolate Factory movie. Two, is where you trick someone into watching a video or listening to something but instead they hear that "you get nothing, you lose, goo day sir" clip.

When you eat dirt for the first time and leave your family to build a shack in the woods