Local word used to identify as an authentic "Wisconsinite" talking about their beloved State of Wisconsin. Usually used while eating cheese curds a.k.a. "curds" and drinking locally brewed beer such as a "Spotted Cow". Occasionally spelled with two (2) "n"s which is typical after bars close.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.