Willa-willa is a slang term for African-Americans. The word originated in Jackson, Michigan USA. A small group of restaurant employees came up with the term. The word supposedly refers to various languages of the African countries where a series of tongue clicks and seemingly rhythmic words of used (Willa-willa click click click). While it appears to be a derogatory term, it is however not nearly as offensive as the word nigger. One can compare Willa-willa to the words Cracker, Honky, and Beaner - used primarily for humour and never for truly malicious cut-downs.