This is when a Whole Foods supermarket moves into a typically poor or low-income neighborhood, leading to a change in the community. It turns from minorities to young adults who yuppify the area, driving up rents and changing the personality of the community. Places like Starbucks and hipster clothing stores tend to follow in Whole Foods.

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When a Whole Foods grocery store moves into an urban neighborhood, catalyzing economic development and gentrification. Often, this means middle-class, “hipster” young adults moving in, pushing up rents and pushing out long-time residents.