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A pathetic way to inform viewers of how large the television market serves when typically a) the market size is small versus b) the effected radiated power serves much further away than its market boundaries.
"The thunderstorms are moving to the north at 10mph outside of the viewing area". The area they are mentioning could very well pick up that television station and are seeking important weather information from them.

Using a map that only shows the counties and locations the television station serves

Using a state abbreviation when a location is outside of their so called "viewing area" within the state the station is located at.
by WRALization March 27, 2009
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Sep 16 Word of the Day
(noun) A successful type of theft which results in an acceptable, impressive and rewarding payday for the protagonist.
Last night, hit a good lick. I brought home three figures easy for about two hours worth of my time. Not too bad I don't think.
by Nikki Stixx January 18, 2021
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