University of Massachusetts. "UMass" most likely refers to the largest and most popular Amherst campus.

Also may be refered to as "ZooMass."

Briefly, "the realization that each random passerby is living a life as vivid and complex as your own." Originally from the Dictionary of Obscure Sorrows, which has a lot more beautiful neologism definitions like this you might enjoy.

Also known as the zoo, where frats are the typical weekend spot (at least for the freshmen) and parties happen everynight, some even starting at noon. Umass loves its violence too, what other campus has had a 15 year old kid stab a student in the head with a screwdriver.