When you are having a both a rough and tough day, week, month, year, decade because of a cancelled train on your way to work, you lost your job, you can't find a job, your car was hit, you hit a car, your boyfriend broke up with you, your girlfriend broke up with you, your pet died, your lost your phone, you're struggling to meet your bills and living pay check to pay check, you lost the basketball game, Collingwood lost to Geelong Cats, you're stuck in a country because of a pandemic and all of these has impacted your emotional well being negatively resulting into poor choices in life

A moment that is generally agreed to have had a significant influence on pop culture and everyday life. While the term was coined by Rose McGowan in context of the #MeToo movement, and is mostly associated with the K-pop community, the phenomenon is universal and a basic component of how culture works.

Real world events such as social/political movements, the election of a new U.S. President, major catastrophes and disasters, as well as entertainment such as movies, music and TV, can all function as cultural resets. Notable cultural resets in relatively recent memory include:

* The Beatles appearing on the Ed Sullivan show in 1964
* The Watergate scandal of 1974
* The release of Nevermind by Nirvana in 1991
* The September 11, 2001 attacks
* The election and inauguration of Barack Obama in 2009
* The COVID-19 pandemic

When one is having both a rough and tough, day, week, month, year, decade, morning, evening or afternoon, midnight because of delayed train, cancelled train, incorrect uber delivery, lost your job, can't find a job, brokenhearted and has caused a negative effect on your self-esteem, mindset and emotional well being.