Type of customer who has read every magazine, every online article, knows every line of the specs but has absolutely no budget, no permission from wife, partner or boss to buy but consumes every type of material like a ravenous T-rex and always has a BS use case that involves every single person in the company.

He begins every conversation asking for a free trial for XYZ corporation, whether of garden hoses or jet engines.

the thing that you don’t have when you’re phones percentage is over 20