A 1960's rock band that launched the careers of Eric Clapton, Jeff Beck and Jimmy Page. They had a song on a Target commercial.

When you eat dirt for the first time and leave your family to build a shack in the woods

In addition to launching the careers of Eric Clapton, Jeff Beck and Jimmy Page, The Yardbirds morphed directly into Led Zeppelin in late 1968. Jimmy Page was the only member of the Yardbirds left when the 3 remaining original members quit the group in mid 1968. Jimmy replaced them with John Paul Jones John Bonham and Robert Plant and continued playing concert dates. For reasons that aren't entirely clear, in late 1968 Jimmy decided to rename the band. Recalling a conversation he had sometime before about a fantasy supergroup that would probably go over like a "lead balloon" he chose the name lead zeppelin but changed the spelling to Led Zeppelin to avoid any mis pronouncing.