A practice in video games that involve the player's choices being able to influence the game and the character's fate. The Telltale Treatment is where the characters whose status (dead, alive etc) is influenced by the player's choices but the character in question ends up dying on later on in the story either way. This is named "The Telltale Treatment" as it is most common in Telltale Games' games such as The Walking Dead.

the thing that you don’t have when you’re phones percentage is over 20