A native to Montana, The North American Ross, identified by it's obsession with Trailer Parks Boys and it's need to drink out of cups, poorly constructed from the bottom of old soda bottles. On the outside The North American Ross is a course angry individual who loves guns, hunting, playing guitar hero, and stupid but not fat sorority girls. However, deep down The Ross is a warm, cuddly, and flamboyantly gay individual with a obsession with Man ass. Much like a younger Richard Simmons.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.