An affect that takes place once you meet Lucas. It causes the victim to hate, dislike and or reject Lucas, even if he has done absolutely nothing for you to dislike him. It may take month's for the affect to take place but you will inevitably hate him at one point or another.

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)