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When you spell something based on how it sounds rather than how it's actually spelt, similar to the famous Ken Lee video.
Person A: Remember, it's a doggy dog world out there!
Person B: Don't you mean dog eat dog?
Person A: Oh yeah! Must be The Ken Lee Effect!
Person B: KEN LEE! TULIBU DIBU DOUCHOO!
by tallryan102 September 10, 2010
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