The Button that appeared on reddit.com/r/thebutton on April 1 2015, which divided Redditors into more than 20 different "religions," ranging from those who have never heard of the button, to those that pushed the button as soon as they saw it, to those who have sworn to never press the button. Next to the button there is a timer counting down from 60 seconds. Each user may press the button only once, and when pressed the timer resets to 60 seconds for everybody. Nobody yet knows what will happen when the timer reaches zero.

It’s an acronym standing for Can’t Remember A Fucking Thing. It’s usually used to describe embarrassment at being unable to remember someone (CRAFT moment); going onstage as the lead in the latest theatrical performance and your mind goes completely blank (CRAFT situation); the next morning after a night when you got pissed as a fart and woke up in bed cuddling a traffic cone and a string of fairy lights wound round your prick.

The big red button that launches nuclear missiles.

For fuck's sake, DON'T PRESS IT!!!