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Target Store said with a fake french accent to make it sound more upscale than it is. In reality it's a half step better than Wally World.
I would never shop at Kmart or Wally World, I spend my greenbacks at Tar Jay.
by SCRhollywood November 23, 2009
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The alternative pronunciation of the big-box store Target.

Calling "Target" by the moniker "Tarjay" aims to make the shopping experience seem more upscale than it really is.

If you are always shopping at the big-box store, you may be stigmatized by your friends who shop at Whole Foods or at a mom and pop store.

To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale.

It adds a seemingly French sound to the name, and that sounds impressive, or even extraordinary
Ann: Did you buy that button down shirt from the local store in town?
Bruno: No, I bought it from tarjay...oh-la-la
Ann: Oh, you mean Target?
Bruno: Yeah, but calling it Tarjay sounds fancier, and conceals the fact that i am cheap.
by g-diggity April 21, 2008
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