Not to be taken literally, but an exaggeration of how someone or something as such is existing; an uber compliment or descriptor.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.

When you want to call a friend a stupid dumbass, but while saying it you realize he/she is physically dangerous, so you stop short while saying dumbass.