When you post a witty status update that you know is gonna kill, and seconds later someone posts something about their dead (insert loved one/pet here) or about some earthquake in a third world country and totally steals your thunder.

It’s an acronym standing for Can’t Remember A Fucking Thing. It’s usually used to describe embarrassment at being unable to remember someone (CRAFT moment); going onstage as the lead in the latest theatrical performance and your mind goes completely blank (CRAFT situation); the next morning after a night when you got pissed as a fart and woke up in bed cuddling a traffic cone and a string of fairy lights wound round your prick.