It's a nicer form of ghosting. Soft ghosting is essentially when someone “likes” your last message but never actually says anything. Technically, they did respond so they can maintain plausible deniability that they’ve ghosted you. It can be used to gradually break up with someone, or to cool off a developing relationship.

Yet soft ghosting doesn’t exclusively apply to romantic interests. You can soft ghost anyone: your friends, your happy-hour-loving co-worker, your acquaintances.

When someone is liking your picture or watching your story but will not answer the phone or your text messages

A fizzle that occurs over a couple days where someone starts to text you less and less frequently until eventually it’s a total ghost

When he responds by liking your message. Technically he is the last person to interact but you risk double texting if you say anything after.